1) Rivals would almost certainly have signed him otherwise
Going back slightly to the point that £33m is not that much these days, United have been wise to move quickly for a superb talent that one of their rivals would almost certainly have signed anyway for the same price. The likes of Chelsea, Tottenham Hotspur and Liverpool have all shown an interest in Shaw in recent times, and most clubs in the Premier League can afford to be paying fees like this now. As important as it is to ensure your club has the best quality, it is an added bonus to prevent those around you strengthening considerably, leaving them to settle for inferior options in the same position.
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