Football’s 10 most powerful brands in the world, with Arsenal 6th & Chelsea 7th

2) Real Madrid – $768m brand value

Real Madrid recently won their tenth European Cup, beating bitter rivals Atletico 4-1 in the final after Extra-Time. They’re up two places from last season’s brand table, and have the world’s two most expensive footballers, Cristiano Ronaldo and Gareth Bale on their books.