FC Barcelona are doing their bit to help us towards a greener and more sustainable planet by reaching an historic agreement with the brand ZENB.
ZENB, are a direct-to-consumer, plant powered food brand, who have announced a multi-year partnership with the Catalan giants. The brand will become the Official Gluten-Free Food Partner of the club in the UK, as more individuals look for inspiration to professional sports teams and athletes who choose alternatives to kitchen staples such as pasta, that are gluten free and are high in protein and fibre to help play an important role in supporting and maintaining a balanced lifestyle.
“We are thrilled to welcome ZENB as the Official Gluten-Free Partner of FC Barcelona in the UK,” said Juli Guiu, Marketing Area Vice President, FC Barcelona. “Their products are a shining example of how gluten free, plant-based food can be tasty and play an important part in our daily lives, we hope that through our partnership we can unlock the maximum potential of plant-based nutrition”.
Barcelona right-back Hector Bellerin is one high-profile footballer who’s gone vegan in recent years, and has spoken about the importance of taking care of the environment, even investing in Forest Green Football Club, a vegan and carbon-neutral club.
Bellerin previously said he ditched meat and dairy for health reasons, but also admitted: “sustainability of the environment and animal cruelty now motivate me just as much as health”.
Fans will be able to experience and learn more about ZENB through a wide range of product sampling activities, digital content, and other collaborations between ZENB and FC Barcelona. To celebrate the partnership, ZENB is giving away a trip to Barcelona, complete with airfare, hotel, and tickets to a FC Barcelona match. The winner will be treated to a VIP Day of football.
CLICK HERE to enter the competition and for more information on the partnership.
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