Top 10 most valuable individual sportmen’s brands: Lionel Messi and Cristiano Ronaldo included but surprisingly low

The top 10 individual sportsmen with the most brand value.

As part of their annual investigation into brand value in sport, Forbes have released figures showing their ranking of the top most valuable individual brands in sport, calculating using data and methodology perfected by them.

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Here is the top ten:

10) Rafael Nadal ($10 million)